The Association

The Association was founded almost 30 years ago, and represents all strawberry growers in British Columbia.

The current membership includes growers from throughout the Fraser Valley, Interior and Vancouver Island. The purpose of the Association is to ensure the long-term viability of the BC strawberry industry. As processed strawberries are a regulated commodity under the BC Vegetable Marketing Commission, the Association annually negotiates a price for strawberries with the strawberry processors. The Association also administers the Strawberry Industry Development Fund which uses industry and trust fund money to support activities and projects that benefit the BC strawberry industry.

Our Vision is a financially healthy, environmentally sustainable strawberry industry in BC that is innovative, market oriented and consumer focused.

Our Mission is to provide industry leadership in advancing the economic well-being of the BC strawberry industry.

Our values and guiding principles

  • Environmental sustainability
  • Respect for the labour force
  • application of growers implementing best “farm” practices
  • Constant innovation and research
  • High product quality and safety
  • Cooperation and collaboration
  • Education and information exchange
  • Community responsibility