The Association was founded almost 30 years ago, and represents all strawberry growers in the Fraser Valley. The current membership is 38 growers. The purpose of the Association is to ensure the long-term viability of the BC strawberry industry. As processing strawberries are a regulated commodity under the BC Vegetable Marketing Commission, the Association annually negotiates a price for strawberries with the strawberry processors. The Association also administers the Strawberry Industry Development Fund which uses industry and trust fund money to support activities and projects that benefit the BC strawberry industry.
Our Vision is - A financially healthy, environmentally sustainable strawberry industry in BC that is innovative, market oriented and consumer focused.
Our Mission is – To provide industry leadership in advancing the economic well-being of the strawberry industry.
Our Values and Guiding Principles are –
- Environmental sustainability
- Respect for the labour force
- Application of best practices
- Constant innovation and research
- High product quality and safety
- Cooperation and collaboration
- Education and information exchange
- Community responsibility